2 April 2008 · Kyiv, Bila Tserkva, Donetsk, Novodmytrivka, Poltava, Hadiach, Rivne
International flash campaign Libra Ondo — “Book Wave 2008”
On Andersen’s birthday and International Children’s Book Day the wave rolled simultaneously through several cities; the main organiser in Ukraine was the National Library of Ukraine for Children.
The key question was “Which book will you take?”: the preparation turned out to matter as much as the wave itself. In Kyiv the campaign was part of the National Library for Children’s celebration “Travelling the Book Universe”, with a theatrical show and guests from the Ministry of Culture, the Veselka publishing house and the magazines Odnoklasnyk and Barvinok. In Hadiach there were quizzes and a show based on Andersen’s tales; in Rivne about 350 readers of the regional children’s library took part, and local TV channels broadcast a report.
The organisers saw the campaign improve by itself: music appeared, and “gymnastics with a book” became a dance; pranksters appeared, and the Book Wave turned into a “book tsunami”.
- 350participants in Rivne
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Photo archive
Photos from the INTERKULTURA archive. Select a photo to enlarge it.
More events of this format
- 28 October 2005Round table “Book Wave”Announced: Only the announcement survives: the archive holds no report or photos.Kyiv
- 17 November 2007Nationwide flash campaign “Book Wave”Kyiv, Hadiach, Simferopol, Poltava, Luhansk, Mykolaiv, Khmelnytskyi, Donetsk