25 April 2007 · Kyiv
Media campaign “Guess the Wish of Your Native Land”
A long-term radio and TV campaign in support of eco-projects, launched at the round table “We Are Preparing the Eco-Culture Parade of Festivals”.
The campaign invited newsrooms to support eco-events on air professionally: to invite the initiators and organisers who can make eco-projects interesting, and to announce celebrations in advance. The first such celebration was World Earth Day on 22 April.
Together with “Feel the Taste of Your Native Language” it became one of the two nationwide media campaigns supported by the Caravan’s information partners.